Population alone misses the cohort story. Household-formation cohort (25-44) drives new housing demand and pro-channel renovation; downsizer cohort (65+) drives turnover and DIY repair. Median income sets ticket-size capacity; owner-occupancy rate determines who’s actually deciding on home-improvement spend.
Ratio of working-age (25-54) to senior (65+) population. Higher ratio = structural demand tailwind from household formation. Lower ratio = downsizer-driven turnover dominates. This is the headline structural demand signal.
Click any column header to sort. Hover any row to highlight that state across the cohort chart above. The state-row pinned at the top tracks your selection from the cohort chart.